Fans of 35 of the biggest bloggers and vloggers are outraged as they have ‘Redded-Out’ their YouTube channels, Instagram and Twitter pages for 24 hours.
On Sunday evening, online megastars such as Zoella, Thatcher Joe and Tanya Burr announced they were coming off social media for 24 hours for Red Nose Day.
The campaign started on the 12th of March at 6pm and is to raise awareness for the injustices that vulnerable young people face.
Stars have posted a picture or 7-second video to their social media accounts in order to divert attention to the 30-second video posted on Comic Relief’s YouTube page.
Ironically, fans took to social media to bring attention to the fact that the megastars ditching social media will not make or help them to donate.
However, Comic Relief has teased that there could be more to come from the #RedOut campaign, as they tell fans to look out to where the YouTubers appear in 24 hours time.
Some of the tweets read:
#RedOut is honestly the stupidest idea I’ve heard from Comic Relief”-@DavidChippa
#redout why don’t yt’s make a video about the problem to raise awareness, instead of going offline and not even explaining what it’s about? – @lilylesterx
TAKE! ADVANTAGE! OF! YOUR! PLATFORM! TO! RAISE! AWARENESS! BY! ACTUALLY! TALKING! ABOUT! IT! NOT! JUST! GOING! OFFLINE! #RedOut – @implicitroye
Red Nose Day is the highlight of Comic Relief’s calender and started on 8 February 1988, when Lenny Henry went to Ethiopia.
Over 150 celebrities and comedians participated in the first ever Telethon. The event raised 15 million pounds and attracted 30 million television viewers on BBC 1. To this date, Lenny Henry is still an active participant in Red Nose Day.
The 2015 event was the first to be broadcasted live at the London Palladium and raised £99,418,831 which is the highest raised so far.
Red Nose Day will take place on Friday the 24th of March.