Today we see countless videos on the internet of Americans rioting in shops while fighting over televisions on Black Friday, but here in the UK, we’re only interested in catching some fast online deals.
Where did Black Friday come from?
All the way back in the 1950’s when Elvis was dominating the charts Philadelphia police used the term Black Friday to describe the day after Thanksgiving. Officers were never able to take this day off work as many tourists and local people would descend on the city before the big Army-Navy football game held on that date every year. They’d work extra-long shifts to deal with the carnage of shoppers, traffic and even looters taking advantage of the situation. Over the years the term ‘Black Friday’ began to catch on so well that retailers tried to market it as “Big Friday” but this never caught on with the public.
By the late 1980’s Black Friday began to spread nationwide with retailers taking advantage of holiday shoppers and eventually diminishing the initial terminology’s roots.
Do people in the UK even care about Black Friday?
Apparently, we do!
According to PWC over 50% of the UK public take part in Black Friday each year with only 1 in 10 people choosing to avoid it completely. With £5 billion in retail sales over just one weekend a year it’s obvious to see why companies go over the top with their Black Friday / Cyber Monday advertising campaigns.
The weekend for a little self-love
We’re more likely to buy presents for ourselves over the Black Friday weekend which could be bad news if you enjoy splashing the cash during the January sales.
Buying for themselves is traditionally what shoppers might have waited for the post-Christmas sales to do, but Black Friday seems to have eaten more into consumers’ Boxing Day sales spending, rather than their Christmas shopping.
Is Black Friday worth it?
So every shop on the high street is offering a deal over the Black Friday weekend. But is it worth spending on average £200 of your precious money, just because it’s the retail holiday of the year?
Ultimately it’s down to the size of your wallet and your love for shopping… who I am I to judge?
But if you want to make sure you’re getting the best deal you should have a quick look at the pricing analysis available online.
This year WalletHub took an average of all discounts offered by the top 35 retailers participating in Black Friday. They discovered that a 37% discount is the threshold for a good deal, so if you’re hitting the shops for the best deal grab your calculator and look for the magic number!
Black Friday has only existed as a retail holiday in the UK since 2010 so it’s still pretty fresh for us. We already seem to be ahead of the game with most of us purchasing our Black Friday discounts online, away from the torment of High Street browsing. Hopefully, we have learnt from the viral video epidemic sweeping the internet of people fighting over TVs and enjoy a more relaxed Black Friday weekend.
You can follow Jessica Hinds on Instagram @Jesstopher