Words by Emma Shearing.
As every new year begins there is the inevitable influx of people who start going to the gym to fulfill their ‘new year, new me’ goal. According to the IHRSA, a massive 12% of all gym sign-ups happen in January.
With climate change at the forefront of everything, it is important that we consider where we are getting our gym wear from. In 2015 alone, Britons spent a massive £250 million on fitness clothing and equipment that then went unused and ended up being wasted.
In the summer of 2019, entrepreneur Grace Beverley created the sustainable gym wear brand TALA. From the clothes all the way down to the packaging, their gym wear is 92% sustainable. The packaging is recycled as well as recyclable and the labels are 100% plantable – so you can grow your own plant.
After finding out how much Brits spend on gym wear and accessories, Grace saw an opportunity in the market to create sustainable alternatives that will contribute to saving our planet. She has launched a wide range of products in varying colours – some of which sold out in seconds.
As of December 2019, TALA made its first £1 million and saved 2.3 million litres of water with people buying their clothing and products over non-sustainable equivalents. They also recycled over 70,000 plastic bottles through their loungewear sales and saved 166 tonnes of Co2.
The Fitness Community
A few months before TALA, Grace launched gym accessory brand B_ND – which sells sustainable resistance bands and has recently released equipment for home workouts. Alongside this, she has launched her own app called Shreddy that includes work out guides, meals and chats that allow people to create a community within the sports industry.
As more people start their new gym journey, we should all think about what we are wearing and where it is coming from. Being sustainable with your gym wear is possible and whilst we can, we should support saving the planet without breaking the bank.