#NerveBigReview2018: Top 5 fashion trends


The world of fashion stops for no-one. Each year has its own trends and 2018 has been no different. Nerve’s Zlatna Nedev takes a look at some of this year’s hottest trends, straight from the runway.

  1. Updated ’80s/’90s-style belt bags, especially in leather

Key pieces in 2018 included masculine checks on power suits, more asymmetry, metallic fabrics and the return of the super-functional fanny pack/bumbag- now with the much more palatable ‘belt bag’!

When the global political climate is fractious, there’s comfort in a certain kind of nostalgia. The ’80s were a time of economic boom, when fashion and lifestyles were fast and frivolous.

With millennials delaying home purchases and starting families, they have high disposable incomes which revisits some of that 80’s hedonism. Pure escapism from the harsh realities of life.

2. Next-level functionality

2018 it’s all about being comfortable. We’re talking clothes that move beyond athleisure, incorporating technical properties into daily dress. People today travel further from home more frequently, for work and for leisure, while living in increasingly busy and crowded cities and have more varied and flexible work lives so being comfortable became top priority.

In 2018 saw more brands tackle the pressures of modern lives, incorporating fit and performance properties into apparel beyond activewear. That will resulted in clothing that responds better to the weather, that travels well and is hyper-versatile.

3. Anything yellow!

We are finally over the millennial pink, as 2018’s color was a lighter tone of neon yellow. This year the consumers wanted clothes to be brighter and more cheerful and retailers needed strong color stories for merchandising.

This trend is directly influenced by the impact of street and workwear. Hot brands like Off-White and Gosha Rubchinskiy have used iconography of street signage in their prints and apparel and Kanye West’s Yeezy line and Nike have picked up on the references.

We saw a wider range of women’s and men’s apparel picking up the lead on yellow in 2018, as well as shade being referenced in branding and campaigns, just as we saw with millennial pink.

4. Breast is best

The ‘dare-to-bare’ areas of flesh are a trend of their own in fashion. In recent seasons we’ve seen cropped shapes place emphasis on abs and then cold-shoulder styles shift focus to exposed shoulders. Next to take the spotlight: the bust.

Fall 2017 saw not only the return of the corset, but also slogan t-shirts which placed motifs like watermelons on the breast area. The focus on this area of the female form continued to increase in  2018, and Spring 2018’s runways weren’t short of options.

External seams, corset details and sheers added to the buzz around the breast. And the best part? All of this was done in an inclusive way – gone are the years of everyone seeking a plumped-up shape, as declines in push-up bras show.

5. Royal Fever

Prince Harry and Meghan Markle’s May 2018 wedding had us all talking about summer occasion wear both sides of the pond. Retailers and the magazine industry went all-in on content in the lead-up to the event, with much scrutiny on the bride’s and attendees’ outfits after the event.

Big trends from Summer 2018 runways for occasion dresses included asymmetric one-shoulder, high necklines, puffball hems and strapless. Ruffles moved from being chaotic and haphazard, to columned tiers. As an alternative to the dress, eveningwear all-in-ones and tailored jumpsuits get VIP treatment.

Bubblegum pink, lavender, sunshine yellow and any shade of metal were the key colors for wedding season. Bold statement earrings were usually chosen to complete the look.

We are sure you’ll recognise or will have worn these trends to the ground this year. Can’t wait to see what next year brings…