London Modest Fashion Week hits the runway for a second year

LMFW featured image

Fashion Week may be over but there was no lack of disappointment at London Modest Fashion Week.

London Modest Fashion Week (LMFW) brought 28 designers from around the globe to Bloomsbury Square to show off the best of modest fashion.

The two day long event featured runway looks from upcoming designers. It also showcased much-loved brands Fatima Mohsin, House of Lancry, Q Label, Tamara Al Gabbani and 1001 Abayas.

Model in Meraki Atelier

Some of the key trends from the shows were bold embroidery, texture clashes and bright fabrics. Many of the looks from designers also featured jeweled and sequined appliqué.

Leading modest fashion e-tailer Haute Elan founded the event last year. It is one of the first events to solely focus on modest fashion and is one of fashion’s hottest new shows to attend.

Reuteurs Institute estimated the market to be worth almost £243 billion in 2015 which explains its modest rise in popularity for British retailers.

Model in Shamila Bassir

Athleisure is one of the largest trends from 2017 and LMFW took notice. Models walked down the runway wearing Nike, Under-Rapt and Lyra.

The Saatchi Gallery previously housed LMFW but this year the venue changed to Victoria House. The space was kept white and minimal so the clothes did all the talking.

Anyone with an interest in modest fashion will feel at home at LMFW. Models, entrepreneurs and influencers talked about their experience within the industry at the fashion weekend.

Mariah Idrissi attended the event and spoke about her role as an influencer. The modest-model first made headlines in 2015 when H&M chose her as the first hijab-wearing model to be featured in one of their campaigns.

Apprentice candidate Bushra Shaikh also made an appearance and spoke about her luxury modest apparel brand iiLA Collection.

To find out more, visit