Local Brand: Amare Collective

Previously known as Oh So Lovely Intimates, this local brand has recently relaunched itself with a new collection and a new name, Amare Collective. Established in 2014 by Danielle Ofe (@daniellejasmine_) Amare has been creating collection after collection of beautiful and delicate lingerie pieces. The brand has lost none of its charm with its relaunch introducing new takes on some of its favourite classic designs as well as launching into brand new products with they’re jewellery collection.


Amare Collective staple is lace and delicacy. Offering a range of intricate pieces with sophisticated designs and delicate straps, they have staple pieces in black and white as well as some bright coloured pieces, polka dots and star prints. But a beautiful aesthetic is not all this brand has to offer, comfort also plays a major part. Soft and adjustable elastic bands and straps on bras and panties, while some bodysuits are tied at the neck with ribbon, and the materials and lace sit comfortably on the skin with no irritation.


As well as lingerie and intimates, Amare Collective also offer a small selection of swimwear in two basic styles and three metallic colours.


With the re-branding Amare collective also branched out into more than just lingerie, now stocking their own line of jewellery. It is not yet as extensive as their lingerie stock, rather they have kept the line small, limited to just necklaces and bracelets. The jewellery line strays away from the distinctive daintiness of the brand, opting for chunky statement pieces that compliment and converge with the aesthetic Amare.


You can find Amare Collective on Instagram, @amare_collective, or online at www.amarecollective.co.uk