Festival Friday: Lovebox

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Festival season has (pretty much) passed, so we’re going to look back at the highlights and possibly the lowlights of each one every Friday. Until we run out of Festivals we’ve been to, anyway. 

Let’s begin with Lovebox, the two-day long festival hosted in Victoria Park, London. With appearances from Chase & Status, A$AP Rocky, Snoop Dogg and Major Lazer over the 15 years it has existed. Originally a club night in London hosted by DJ’s Groove Armada, it’s now a fully-fledged festival with around 30,000 attendees every year in mid July.

WHO’S IT FOR?

A younger crowd – don’t invite your grandparents.

You cannot get in alone if you’re under 18 but this didn’t stop a lot of people (some girls even asked me to pretend to be their guardian in the queue). I also didn’t see any families or fun activities for families so I’d say Lovebox is best suited to young people who like a good dance and a long queue for beer.

PRICES

Tickets were around £70 each for each day, you can also buy a weekend ticket but this is a no camping festival. However, my tickets were purchased only a week or so before, so they’re likely to be a lot cheaper if you book further in advance.

Food and drink seemed to be normal prices for a festival, with one Kopparberg for £6 or a double vodka for £9. Chips and curry sauce were only a fiver though!

THE GOOD

It’s not overwhelmingly massive. I’m not a festival veteran so some festivals seem a little intimidating to me (Glastonbury!). This was big enough to host ten different stages but not too big that you’d get lost.

The range of drinks. Okay so at the general bar there wasn’t a big selection but there were an array of specialised drink places (including a Jagerhaus, a Red Bull station and even a Pimms bus) where you could get all sorts of alcoholic beverages that were a little different to an overpriced pint.

A few little things that made me happy: being allowed to bring an empty water bottle to fill at the water fountains, how easy it Lovebox was to get to, the urinals (not me personally, but I heard this was pretty great for the guys).

In general it was a lovely atmosphere, fun vibe and fantastic decor all over.

THE BAD

Security was stringent and scary. This is also a good thing as I did feel safe but I did find how strict they were to be quite silly and intimidating. You get searched and sniffed by dogs multiple times and it did take a while. My hand sanitiser was taken off me and someone I know had to endure a strip-search although he had nothing on him!

Clashing set times. Although this is always going to be the case at any festival, there seemed to be a lot of similar artists on at the same time on different stages which was quite frustrating.

It’s a long day. Lovebox do save the best until last but there are some really strong performers on right from the start so this isn’t a festival you can turn up to at 8pm, you’ve got to be in it for the long haul.

THE LINEUP

Friday included Frank Ocean, Solange, Jamie XX, Mac Miller, Rag’N’Bone Man and Eats Everything.

Saturday included Chase & Status, Jess Glynne, Kano, Annie Mac, DJ EZ and Anne-Marie.

WOULD I GO AGAIN?

Definitely. It would be lineup dependent but I’ll be considering it for next year.

RATING OUT OF FIVE:

If you love a sing-song to chart hits, a dance to a groovy DJ and some fun with your closest friends then Lovebox is for you.
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