It seems that the fashion industry is finally moving forward and recognising that there is no ‘one size fits all’ when it comes to women’s clothing.
The market for plus size clothing has needed nsome serious expanding and global sportswear brand, Nike, have finally listened to their audience and created a plus size sportswear range for women.
The range is complete with an array of different styles fit for different sports, as well as options to make up an everyday, casual outfit. The new designs follow the traditional Nike branding look and consist of sports bra’s, patterned tights, long sleeve tops, shorts and graphic tee’s. The brand claims that the products are “designed to be the perfect fit” with each item size starting at 1X and going through to 3X. Not only that, Nike have also brought in new bra sizes that go up to 38E in the ‘Rival Pro’ sports bra, and it is available in an exciting range of colours.
However, it isn’t just about the right sizing for this range. Nike have gone one step further to make sure the new collection is the best it can be to support a curvier fit, and have tried to ensure that each product allows customers to perform at their best with designs that give consumers confidence.
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is.”
So far, the release of the new range and the campaign has been promoted by online influencers who’ve sported the new products across their social media channels. Successful vlogger and blogger Grace Victory shared her excitement at working with the brand on their new collection, and the response was nothing but positive.
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So excited to share with you @nikewomen new lifestyle range, that is inclusive to plus sizes – going up to a size 3XL. Check out graciefrancesca.com for a full run down of my outfit (including these SICK trainers). In the post I also chat about "how to tell when you need time off" 👌🏽 Don't forget to sign up to @liketoknow.it so that whenever you like my Instagram photos, you receive emails with a direct link to all the times shown. It's a good idea if you're interested in where I shop for everything from dresses to footwear 💕😉 http://liketk.it/2qx3i #liketkit #nikewomen #ad
It seems Nike have really stepped up their game and are pushing fashion in the right direction in terms of helping to change views and opinions. It’s great to see them paving the way for equality in the fashion world and validating their status as a role model brand. Let’s just hope that other brands see the success and positivity that the collection has generated and that they follow in Nike’s footsteps, becoming more inclusive to plus size women and promoting body diversity.
Edited by Olivia Thurlow