The James Dyson Award has been presented to a clothing range designed to grow with your child. The innovation intends to solve the problem of children fast outgrowing their clothes.
Ryan Yasin, 24, based his idea on the Japanese art of Origami. The clothing is made of lightweight pleated fabric that stretches with a child as it grows without losing any shape.
Petit Pli, the company creating this, markets the line as being “windproof, waterproof and childproof.” The clothing is designed to fit child sizes 4-36 months. The line is lightweight, durable and long-lasting; Petit Pli intends to reduce the waste from discarded clothing as well as the amount parents spend. On average new parents spend about £2,000 on clothes for their children. As well as saving children from outgrowing their clothes, Petit Pli hope the design shall save damaged items. “Children are extreme athletes” they declare boldly. On top of this, the clothing is machine-washable, unisex, and can fold to fit inside an adult’s pocket.
Petit Pli’s versatile waterproof shells are pleated in such a way that they can grow bi-directionally to custom fit a range of sizes… suitable to high growth rates and discrepancies in children’s sizes.
Extract from the Petit Pli website.
Yasin graduated from the Royal College of Art with a degree in aeronautical engineering. The turning point in his idea came when he came to buy a gift for his nephew, Viggo. When he had finally found an item he liked and travelled to Denmark to present it, the gift had been outgrown. Yasin then turned his attention for a way to fix this common problem.
At the moment, the material is synthetic. This means the Petit Pli line is intended as outer-wear. However, the company state that they “provide a way to slow down consumption” and will do all they can to find alternative materials.
I wanted to go into the fashion industry, but in a sustainable way, and focusing on a specific user group – children.
~Ryan Mario Yasin, designer.
Having won the £2,000 Dyson Award grant, Petit Pli has progressed to the international round of the competition. If it wins that round, a further £30,000 will be awarded to the company.
Yasin intends to expand the range to include multiple colours. He shall also focus on finding sustainable materials to benefit the environment and allow the creation of inner-wear for children.